Scope
This SOP applies to all projects undertaken by design, web development, and community management teams, encompassing client projects, in-house initiatives, and quality assurance procedures.
Roles and Responsibilities
| Role | Responsibilities |
| Design Team | Create graphics for branding, marketing, and digital assets following project briefs and guidelines. |
| Development Team | Implement functional and responsive websites or applications based on approved designs. |
| Community Managers | Manage client and brand communities, moderate content, and engage users. |
| Quality Control | Review and ensure final deliverables meet specifications, functionality, and quality standards. |
| Project Managers | Oversee project timelines, scope, and coordination among teams. |
Tools and Resources
- Graphics Design Tools: Adobe Creative Suite (Photoshop, Illustrator), Canva
- Web Development Tools: Git, GitHub, WordPress,Shopify
- Community Management Tools: Meta Business Suite
- Project Management: Slack
- Communication: Slack, Google meet
Procedure
Phase 1: Design Process
Step 1: Requirements Gathering
- Receive and review the project brief from the client or project manager.
- Identify key deliverables, timelines, and branding guidelines.
- Conduct any necessary research or competitor analysis.
Step 2: Concept Development
- Develop mood boards or initial design concepts.
- Share drafts with stakeholders for feedback and iterate.
Step 3: Design Creation
- Produce high-quality designs, ensuring adherence to brand guidelines.
- Prepare design assets in required formats (PNG, SVG, PDF, etc.).
Step 4: Design Review
- Conduct internal reviews for consistency and quality.
- Implement feedback and finalize designs.
Step 5: Handoff for Web Development
- Deliver design files (e.g., Figma, PSD) with documentation on color palettes, fonts, and layout grids.
- See attached for handoff procedure
Phase 2: Development Process
Step 6: Planning and Setup
- Define the project scope, architecture, and technology stack.
- Set up version control (Git) and project repositories.
Step 7: Frontend and Backend Development
- Develop frontend interfaces based on approved designs.
- Implement backend functionality, ensuring security and performance.
Step 8: Code Reviews and Internal Testing
- Conduct peer reviews
- Test for responsiveness, cross-browser compatibility, and speed.
Phase 3: Community Management Process
Step 9: Content Planning and Creation
- Develop content calendars aligned with client objectives.
- Create engaging posts, graphics, and multimedia content.
Step 10: Community Engagement and Moderation
- Monitor platforms for user interactions and respond promptly.
- Enforce community guidelines and resolve issues as needed.
Step 11: Analytics and Reporting
- Track KPIs like engagement rates and growth metrics.
- Provide weekly or monthly reports to clients with insights and recommendations.
Phase 4: Quality Control (QC)
Step 12: Graphics Design QC
- Verify designs for alignment with client briefs and branding guidelines.
- Check for technical quality (resolution, color consistency, etc.) and grammar.
Step 13: Web Development QC
- Performance functional, security, and usability testing.
- Validate code for W3C standards and SEO readiness.
Step 14: Community Management QC
- Review content for tone, accuracy, and compliance with brand voice.
- Ensure user interactions are logged and issues escalated appropriately.
6. Quality Assurance Checklist
| Area | Key Checkpoints |
| Graphics Design | Alignment with the brief, brand consistency, proper resolution, and export format. |
| Web Development | Functional tests, responsiveness, performance optimization, and security validation. |
| Community Management | Content scheduling accuracy, engagement metrics, and compliance with platform/community standards. |
7. Version Control and Documentation
- Use Git or equivalent for development version control.
- Maintain design files and community management logs in a structured repository.
- Graphics design projects filed on the Google Drive
